Environmental, concept development
Photographer: Peter Clarke
Australian Interior Design Awards - Winner
Codaworx Top 100 (Hospitality)
IDEA - High Commendation
The Retail Design Institute's 43rd International Store Design Award - Winner
The brief in designing signage and window graphics for this project was very open—be true to the Zumbo brand and use a bit of pink. It was also important to consider Melbourne’s proud distinction from Sydney and how this might be reflected in the over-all design.
In developing the multiple abstract silhouettes that form the window graphics the work of Swiss artist Yves Netzhammer was referenced. The bizarre interlock between the playful and disturbing imagery demonstrated in Netzhammer various pictorial inventions were a highly appropriate source of inspiration in creating a design that would simultaneously reflect Melbourne’s characteristics of dark sophistication and the experimental creativity of the Adriano Zumbo brand.
To capitalize on the numerous reflective surfaces that make up the interior of the Zumbo store, the signage was executed through a large neon light fastened to the back wall. This was also a strategic decision to draw attention with the warm neon glow in order to deal with shops hidden location, tucked away behind Chapel Street. Staying true to the patisserie concept, the sign was originally created by writing out the letters with icing and a piping bag.