Sweethawk

 

Scope —
Environmental, identity, print, art direction

Credits —
Photographer: Timothy Levy  

As it sounds, ‘Sweethawk’ also nicknamed ‘Cherry Baby’ is the younger model to Queenie. Offering modern Yankee and Aussie desserts, the identity in her decal is embodied in the classic early 60's bombshell big hair, bright makeup, red lips and red nails.

Playing up the subtle sexualised aspects of this imagery, we also referenced films such as Stanley Kubrick’s Lolita in this design.

 

 
Vadal-Website-Development-01-81.jpg
Vadal-Website-Development-01-86.jpg
Vadal-Website-Development-01-85.jpg
Artboard 25 copy.png
Vadal-Website-Development-01-84.jpg
Vadal-Website-Development-01-37.jpg
Vadal-Website-Development-01-47.jpg
 

Conceptual Reference

 
lolita-gif