Environmental, identity, print, art direction
Photographer: Timothy Levy
As it sounds, ‘Sweethawk’ also nicknamed ‘Cherry Baby’ is the younger model to Queenie. Offering modern Yankee and Aussie desserts, the identity in her decal is embodied in the classic early 60's bombshell big hair, bright makeup, red lips and red nails.
Playing up the subtle sexualised aspects of this imagery, we also referenced films such as Stanley Kubrick’s Lolita in this design.