Following the success of her first label Mimco, Amanda Briskin-Rettig established her second handbag label A-Esque in 2012. To capture modernity expressed within a subtle aesthetic. As a result, A-Esque’s design is not restricted to a specific template or structure, rather it draws upon a diverse range of media and ideas to convey a culture.
All A-Esque pieces are designed and made in the Melbourne atelier. This was an abundantly creative environment with an endless array of material to generate short films, photoshoots and various other digital assets to promote the brand online and through social media.
Shoots & Digital
On photoshoots, we would work closely with established industry photographer Daniel Gurton, handling art direction and styling for each of the seasonal collections. Matching the look and feel, we would dress the models and select practical locations that fitted the needs of each shoot.
The design of A-Esque’s EDM also expressed the A-Esque culture through a similarly diverse range of media and ideas. The digital assets, short films, photographs and gifs we created in this environment were also used as promotional media for the EDM, Instagram feed and the website.
As the A-Esque brand grew, the website evolved with it, with the home, culture, and store pages continuously refreshed in order to reflect the particular direction the brand was moving in at the time. Just as importantly, emerging technologies were added to improve the customer’s experience, and we worked closly with Amanda to make the site friendly across all devices. Once this was established, testing and upgrading followed to further maximise and streamline the website’s design.